One great way to ensure that your creative display resonates with your customers is to use your own merchandise as artwork. The good news is that you don’t have to go out and spend much money on bespoke works of art, as many retailers-particularly those that specialize in clothing-can rely on creative store merchandising to grab the attention of their customers. One way to get people talking about your store is to impress them with art. Retail Display: Nike House of Innovation, Shanghai 2. Here, the design complements the visual merchandising, showcasing the brand’s high-tech workout gear in the most favorable light. One store whose design certainly stands out is the Nike House of Innovation in Shanghai, which features graphic elements and ultra-modern lighting throughout.
When deciding on a theme, it’s important to consider what type of retailer you are, as the general look and feel of your store should reflect what you’re selling. One of the best ways to ensure that your retail display stands out from the competition is to set a “theme,” or cohesive visual language, for your store layout.īy creating a cohesive “feel” throughout your store, you’ll ensure that any item you decide to showcase will feel harmonious with its surroundings, thus enticing your customers to make a purchase. Consider creating a “theme” for your store
Here, we've gathered some of the most effective creative display ideas out there to help you break out of the ordinary and draw more customers into your store. When it comes to the art of retail display, many businesses stick to tried-and-true methods such as slapping an outfit on a mannequin or creating a seasonal window display. Even if you have the finest selection of merchandise in your store, it won't matter if your window display fails to bring in customers.īy contrast, a creative display of your products can make even ordinary items seem valuable in potential shoppers' eyes. We all know first impressions matter in the world of retail.
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